AI for Marketing · Edition 1.0
Understand AI, one idea at a time.
A book for marketers and small business owners who want clear explanations. Learn what each idea means, why it is useful and how it works through an example explained on the page.
£49 one payment · one person
Download after confirmed payment. PDF and offline web edition, with optional companion files. No subscription. Product terms and 14-day refund policy.
The book
Explained examples
Example 01
How one article becomes a video, a post and an email.
Read the source advice, then see how the wording changes for each format. The book explains why each version is written that way.
The idea explained: What can change in the writing, and which facts need to stay the same.
Example 02
Why some product claims need a second look.
Follow a review of six product descriptions. The facts and suggested wording are printed together, with each decision explained.
The idea explained: How to tell a supported fact from a claim that needs more evidence.
Example 03
How sales can rise while a campaign becomes less efficient.
See two weeks of campaign figures, the arithmetic and a short report. Each conclusion is explained from the numbers.
The idea explained: What the figures show, and what they cannot tell you on their own.
Understand first
Simple language. Familiar examples.
A workflow is explained through the steps of publishing an article. Context is explained through briefing a colleague. A skill is compared with an editor’s checklist. Each idea then leads to a marketing example, with the result and the reasons behind it explained.
The book also explains models, reasoning, connectors and computer use. You can understand the whole book without opening an AI tool or completing exercises.
Your download
Read the book. Keep it for reference.
- 46-page book in PDF with plain explanations, familiar comparisons and examples explained one step at a time.
- Offline web edition with readable text, a contents menu and descriptive diagram captions.
- Three detailed marketing examples covering content, product descriptions and reporting. The relevant facts, answers and calculations are included on the page.
- Ten optional templates and logs for readers who later want to adapt the ideas to their own work.
- An optional brief-review skill with writing guidelines, a sample brief and an explained review. Includes the instructions and reference files.
- Optional example files containing the made-up product details, article and campaign figures used in the book.
- Asana and Shopify examples plus official OpenAI and Claude guidance for checking current setup and supported actions.
Try it first
See how the book explains an idea.
The eight-page sample explains workflows, context, web and desktop apps, connectors and skills. It includes a launch email with each writing choice explained. No email address required.
Good to know
- Who is it for?
- Marketers, freelancers and small business owners who want to understand how AI could help with familiar work. No coding or prior knowledge of AI terms is needed.
- Do I need an AI account?
- No. You can read and understand the book using a PDF reader or browser. An AI account is only needed if you later choose to try the optional files. Any subscription or third-party licence is separate.
- Do I have to complete exercises?
- No. The examples and their reasoning are explained in the book. The templates, data and sample skill are optional extras.
- Is it a video course?
- It is a digital book, with an offline web edition and optional companion files. Video lessons, certification, personal consulting and a community membership are not included.
- Can I use it for client work?
- Yes. The one-person licence lets you adapt the templates for your own work and client deliverables. The book and source templates cannot be resold or shared as a course or team library.
- What if it is not right for me?
- Email support@abzn.io within 14 days of purchase for a full refund, even if you have downloaded it. Your statutory rights are unaffected.
Start reading
Understand the idea. See how it works.
£49 one payment · one person
Download after confirmed payment. PDF and offline web edition, with optional companion files. No subscription. Product terms and 14-day refund policy.